miniaturize a cable pulling tool
Think about what a cable puller could be!
Sketches and initial prototypes lead to a range of concepts. In the end, a more traditional spool approach was chosen for its mass appeal and speed to market.
Concept Refinement
Concept renderings showed potential for color and texture as key design features. The overall aesthetic was meant to be a departure from existing brand language while still being unmistakably Gardner Bender.
Prototyping
Iterative prototyping allowed for hands on testing and evaluation of grip and ergonomics.
Final Solution:
The mini cable snake became an easy to handle tool with an aggressive look and feel. Private label options were available with a simple color change to the molded parts and label application.
