Manage and locate contact lenses more efficiently

How do we provide a better system for locating and managing lens inventory in an office environment?

Research was focused on pain points in the current system as well as areas for improvement to the user. The main focus of the design became quickly identifying the proper lens and ensuring inventory accuracy.

Initial Concept

Concept renderings showed potential for color and texture as key design features. The overall aesthetic was meant to be a departure from existing brand language while still being unmistakably Gardner Bender.

Prototype for focus group

Iterative prototyping allowed for hands on testing and evaluation of grip and ergonomics.

Concept Revision

The overall size and layout of the initial unit was a big drawback to the focus group. Additional designs used a more vertical approach while exploring construction methods to drive down cost.

Final Solution:

The mini cable snake became an easy to handle tool with an aggressive look and feel. Private label options were available with a simple color change to the molded parts and label application.